LogFAQs > #971762251

38. Manhattan Transfer Design Portfolio
@Place
https://www.youtube.com/watch?v=_Y_He2x17_0
https://www.youtube.com/watch?v=GPJKLMdSoxs
https://www.youtube.com/watch?v=L5FcI3NIYbA

Of all the nominations I received, this one stands alone for being the only one thats not for a work of fiction: these short clips are all essentially advertisements that aired on various TV channels in the late 90s and early 00s. Some of them really stretch the boundaries of this topic due to being live action to some extent, but eh, theyre visual enough.

Its interesting ranking this alongside the other noms. How do I judge a bumper of Busta Rhymes with his dreads extending into computer terminals alongside something like Okami, or Resident Evil? (hi Capcom) Ill say that the bumpers are very unique and captivating, and even charming. The series of ads for upcoming films in the third video is cute (The following entertainment experience has been designated: HORROR. Caution: The killer about to call you is already inside your house.) and varied enough that I wondered what was going to happen next.

The ads all have this early 00s aesthetic thats unmistakeable to that era, highly influenced by Apple products. Lots of floating circles and menus. Sometimes people use the interface like a touch screen. Theres static and glitching. At one point the screen turns into binary. I greatly enjoyed the ad for the new Volkswagon Beetle, showing people passing by and staring with glee, from the perspective of the car door (unknown to us at the time). It shows the expansiveness of design, and what it can do when you think outside the box.