In the 80s and 90s, fighting games, wrestling games, run and gun games, and beat 'em ups were filled with characters modeled after the following:
- Arnold Schwarzenegger
- Bruce Lee
- Mike Tyson
- Andre the Giant
- Hulk Hogan
- The Road Warriors
I don't really feel like this is as much of a thing as it used to be. There isn't really a go-to action star in the same vein as Arnold except maybe The Rock or Daniel Craig. It seems like you don't really see wrestler copycats either. Like, it would be weird if you were playing Streets of Rage 5 and they suddenly had a boss fight that was John Cena with red hair and different colored clothing from what he normally wore.