LogFAQs > #969882583

So from what I'm hearing, the advertising was mainly centered on television ads? Which a fair chunk of the population don't see now because we're in an age of streaming and cutting cable. So basically the demographic that got the biggest advertisement push were older individuals that would have a higher chance of being more....hesitant to a film with a gay main lead. Meanwhile mostly younger demographics that don't really have cable anymore, like me, barely saw anything for the film outside of "oh yea, I guess it's a new Disney movie coming out at some point." Also the demographics more likely to think having a main character representation like that is neat, even if it's corporate Disney mandated.

Like from what I know of the film, it does seem like a fairly generic story don't get me wrong. But even that can have merit if it's fun enough, hell The Bad Guys is a fairly generic story but Dreamworks really sold the characters and animation through a massive Twitter/online push and presence, and it ended up being a very fun movie and it did good numbers! I never saw anything even remotely close to that with this movie.