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TopicWould you say the Internet is less about communities, and more about audiences?
ItsKaljinyuTime
05/22/21 4:14:05 PM
#1:


Has the Internet shifted from being about communities to being about audiences?



I don't need to tell you that the forum is a dead format. But I mean communities in general. Up through to maybe the early to mid 2010s, shortly before phoneposting took off, the focus was on Internet communities. Today, it doesn't seem like there are communities. Just content creators and their followers.

I think that's on purpose. I think it's meant to be the driving engine behind "Web 3.0" because that's what's most profitable. You own a platform. People on your platform make content. People on your platform then gather massive audiences. Advertisers pay you for that kind of foot traffic. Maybe you cut the content creators some of the dough.

But how much money do advertisers have to throw around? I'm always skipping ads. I feel like this has to be a bubble. Why are advertisers paying so much for what I can only assume is earning them no new customers?

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Kaljinyu
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