this makes sense--efficiency reduces costs and drives up profit margins, so there's certainly plenty of motivation for companies to embrace it, esp when it's a one time update that has permanent impact.
it's produced an effect already seen in the energy sector. i could see that having ripple effects since growth of power production is a major driver of basic materials consumption.
consumer-goods side, while i will continue to buy shoes and physical books because i like them, we don't need to fill our homes with tools we'll almost never use because the growth of the gig economy (thanks to app development connecting us) makes it easy for us to find a cheap person to take care of those tasks. i don't know what other crap our parents generation were filling their homes with.