I believe there was a note about how a kid with a Nike sponsorship can't play for an Adidas school for example, so probably the same thing applies.
This is partially why I think it's going to be interesting. You can imagine a scenario where a kid gets a much better offer from one sponsor versus another, but due to non-compete clauses they have to either go to another school or turn down the money and you know someone would complain about that. Then there's the basic fact that if they can't compete with existing School sponsors, there is much less motivation for a company like Coke to sponsor an individual student player if they're already sponsoring the school. Then there's the issues like a student getting a sponsorship that conflicts with the "core values" of the school and how they handle that, and it's a giant question as to whether schools are going to allow all these sponsorships to appear on players attire, and the NCAA is just going to turn into Nascar, or whether the sponsorships will only exist as commercials and you won't be able to see them in the game themselves.
And this doesn't even get into issues with things like predatory sponsorship deals where they catch a young star with a too good to turn down contract that goes 20 years, and then when they graduate they find themselves locked out of NBA deals and they are legally unable to get out of the contract they signed before. You see this kind of thing with pop stars every now and again where they want to go independent but they still owe they're publisher like 5 more albums.
I'm not saying this is a bad move, by the way. It will be good for the students to potentially make money off of their image. I just think that is a lot more complicated than most people probably think and it will be a long time before all of these issues are hashed out, if they ever are.
Yep. I have a feeling this is going to come with a ton of issues. ---
