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TopicBox Office Topic II
MetalmindStats
09/16/19 8:46:36 PM
#26:


https://www.boxofficemojo.com/weekend/chart/?yr=2019&wknd=37&p=.htm

Weekend actuals are in.

Hustlers scored a great debut just a bit short of my highly optimistic prediction. Unfortunately, a B- CinemaScore and current 68% positive RT verified audience rating give it a surprisingly rocky path ahead, making it more likely than not that it falls short of a 3x multiple and $100 million domestically in total. Nonetheless, a typically thrifty STX production and marketing effort means this will turn into a nice success for the beleaguered studio, with a potential profit of $50 million+ in the offing. As for The Goldfinch, wow. The signs that it would bomb were all there, but to the extent of the sixth worst saturated opening of all time, coming in at eighth over a weekend when $5 million would have made the top three? That's truly staggering.

In holdover news, It Chapter Two had a surprisingly decent hold, seemingly benefiting from the combination of Friday the 13th and the very quiet marketplace, which meant no other holdover in the top 12 declined by more than one third from the previous frame. However, while the remaining holds were strong, the fact remains that all of those movies had alarmingly low grosses and per theater averages. The last time we saw a movie in the top 3 make less than $5 million was over the first It's opening weekend, which carried the box office to a much healthier overall sum. Even It 2 is running poorly relative to its wide berth in terms of screens and showtimes.
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