LogFAQs > #923788139

CoolCly posted...

Do you guys think this is cheating?

Box office records and statistics have always been all-in, counting as many re-releases as a movie gets. In other words, my opinion is no.

As for Endgame's chances of besting Avatar from this re-release, I agree that it's unlikely at best, because only the hardcore fans will care. It would very likely happen, though, if this re-release was also heading to China, where the government ended Endgame's run a month ago, while it was still filling theaters.

On Toy Story 4's opening: on the one hand, anything over Toy Story 3 is at least nominally good, since it's very difficult to achieve domestic growth with the fourth installment of any franchise. On the other hand, it's a substantial miss compared to industry tracking and expectations, and even behind Disney's own stated expectation of a $140 million debut (and distributors' stated expectations are notoriously conservative).

It's also about $15 million behind Finding Dory. While Finding Nemo is probably the single most beloved Pixar movie, the Toy Story series certainly has more brand equity, and people weren't crying out for a Nemo follow-up the way they were for, say, The Incredibles. On top of that, the summer box office being dead quiet last weekend naturally fueled greater expectations.
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