KFC launched the trial run of its vegan "Imposter Burger" a Quorn chicken fillet battered in its famous "11 herbs and spices" mix, served in a glazed bun with lettuce and vegan mayonnaise. Rumours of the burger began just over a year ago, and the bun and fillet are now finally in our hands.
As outlined in KFCs press release, the Imposter Burger is only on sale at select stores in Bristol, Birmingham and, inexplicably, a service station on the M6. One London outlet will sell the vegan creation: the branch in Gloucester Road, an area familiar with anyone who was reluctantly dragged to the Natural History Museum as a kid.
Anyway, in order to give a fair review of the burger, we sent vegetarian staff writer Ruby Lott-Lavigna, who has been cultivating a five-year-long craving for chicken, and Nana Baah, meat-eating staff writer and harbourer of a questionable reliance on KFC chicken. Here is everything you need to know.
Vegetarian verdict: A huge vibe. Not quite enough mayo to really loosen it all, but the simple set-up of bun, lettuce and fake chicken is uncomplicated and delicious in a way that doesnt needlessly mess around with the burger as a ~concept~. In terms of price, 2.99 for an (in my opinion) snack-sized burger seems fine, but for full satisfaction I'd need a little more.
Meat-eater verdict: Scent is one of the most important factors when it comes to food; it can conjure up past memories and tap into deeply held emotions. For example, the sweet smell of KFC reminds me of the time I bet my mum that I could eat an entire Bargain Bucket and succeeded. The Imposter Burger transported me back there and, for that, I love it.
