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TopicMovie and Box Office Topic: Prepping for Endgame
MetalmindStats
04/21/19 7:53:13 PM
#16:


scarletspeed7 posted...
Oh, good example. All I could think of was the weekend where Avatar, Sherlock Holmes and Alvin and the Chipmunks all opened at the same time. I think it ended up being one of the biggest weekends in history, and somehow they didn't overlap audiences (at least that we know of). So I guess the potential is there. It was a Christmas weekend, I believe, so that might explain people returning multiple times to the theaters.

Also, it's not really accounting for worldwide numbers because the worldwide market didn't start blowing open until early-mid 2010s. I think Avatar and Dark Knight really launched it, though.

Technically, Avatar opened a week earlier, but yes, that weekend was anchored by Christmas, thus why there was abundant space for all three movies to succeed at the same time, ultimately becoming the highest-grossing weekend ever at the time. Outside of North America, Sherlock Holmes didn't open in most places over Christmas 2009, just leaving the other two movies, with their mostly different audiences. This May is a lot like May 2013 in that there's no hugely important holidays in North America or the major international markets to propel the likes of Pikachu, Aladdin, and Godzilla to extra numbers.

The way I like to think of the trajectory of international box office is this: Jurassic Park invented the international box office as something more relevant than essentially just another ancillary market (not that movies couldn't succeed internationally before, but it represented a sea change in tailoring releasing and promotion strategies). Titanic demonstrated the potential of stories that really resonate to break all the international records, and with market growth in now-established countries such as Australia through the 90s, it was probably the transition point when it started becoming commonplace for blockbusters to exceed 50% of their worldwide box office outside of North America. Avatar, and the 3D resurgence that came with it, was the revolutionary difference-maker that rendered international box office outright more important than North American box office for blockbusters - particularly with its $200 million in China, where no previous Hollywood movie had even made $50 million. I don't think The Dark Knight was particularly important or influential outside of North America in box office terms, though. It essentially played as just another blockbuster internationally, finishing with less than 50% of its worldwide gross outside of North America. It also barely took 2008's international title, just $200,000 ahead of Kingdom of the Crystal Skull and only $4 million above Mamma Mia!, of all things.
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