While you are correct that he should know about how bad the word is in NA, which he does seeing that he said excuse directly after, it is not all black and white. He grew up in a culture where the N-word wasnt offensive until recently. Chokladboll is a popular unbaked pastry which is basically small black oatmeal balls rolled in shredded coconut. The old name was N-word balls. Heck, Donald Ducks Cooking book even called them N-word balls. Mintkisses are a confectionery that is popular at Christmas, which old name is N-word kisses. Pippi Longstocking is a popular childbook character that is even known in the states. Her father was a sailor that shipwrecked on some African island and the natives made him a chief, thereby Pippi called him a N-word Chief. You can still find Tintin in the Congo in libraries. I can think of multiple big movies where the word is used. I can think of one movie where a black team of basketball players holds a N-word ball and asks a nervous father what they call it. And nobody was offended. No protests, no news reports, no letters to the editor, no online petitions, no talk about banning something, nothing at all. If a black person was asked about what they thought about the N-word ball name, they just laughed at it. It wasnt until white SJWs whined in the middle of 2000 that it started to change. People that grew up with the N-word balls name still use them, simply because it wasnt offensive when they were young and it is like giving the finger to SJWs. In Sweden, the n-word simply meant a dark-skinned person on pair or close to the color of native Africans. It wasnt offensive. If you wanted an offensive word, then you used the word "blatte", which is basically "wog". That is the culture that he grew up with.