I think one of my three hundred crackpot theories was that he's supposed to be Kane's mirror in the Cena thing.
in kane's instance, he has this intense hatred inside of him that will always keep him down, no matter how much the fans rise for him.
in jericho's case, the fans will always rise, so he needed to create his own hate. more hate than he has ever had. now is the time he needs to create it to prove to cena that you can, in fact, rise above it!
to do it, he'll get really, really high. once he's up there hate can only exist below!
--
The King Wang.
Listen up Urinal Cake. I already have something that tells me if I'm too drunk when I pee on it: My friends. - Colbert.