this cracked me up though
http://www.andriasang.com/e/blog/2011/09/06/dq_shock/
Nikkei coined the latest "Shock" in a story on Sony's falling stock prices today. Sony's stock has been continuing to fall for the past three days, and today it reached its lowest level of the year. Nikkei's headline for this story read "Dragon Quest Shock Causes Decline."
The head of Rakuten Investment Management told the paper that investors may be concerned that the appearance of DQX on Wii and Wii U could lead to Sony's games business losing customers. This concern, combined with problems in the company's television business, and an overall market slowdown due to an appreciating yen and political problems in Europe, have pushed the stock down.
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