also, maybe if they want their company to be seen as selling healthy stuff, instead of axing the king (who has nothing to do with the perception of the company being unhealthy), they should stop releasing products like the BK STACKER
the commercial emphasizes that you can have 4 patties and there's no veggies, just the way you like it, big guy. oh yeah and the commercial features an angry midget. how gourmet.
did you not read the article? the plan is to appeal to moms, not teens or young men, like the king does. moms think the king is creepy. the selling of TONS OF MEAT NO VEGGIES with midgets is marketing towards teens, and that will likely change.
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I'm "kind of a big deal".
http://img.imgcake.com/cyclo/Cyclopngegpngre.png