I don't see why you guys are assuming that once you pay the fee, you pay it forever.
In my mind, I'm picturing a $10-$20 a month subscription fee to play whatever you want. Let's say it takes you three months to play all of the EA games you want, well then you just stop paying.
In total, you've payed about the same as you would for one game, but instead you got to play all of the EA games you wanted until you didn't want to pay anymore.
Or you could just buy a game. Saying that you shouldn't compare this to Netflix is odd when it would work in nearly the exact same way, just with less content. You can always stop paying once you've gotten your fill.
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There was a signature here. It's gone now.
Your face is bees.