It's like you guys forgot they publish Bioware games or something.
Aside from the fact that everyone but me loathes Bioware after one iffy game, they're pretty much the only EA games I like, and I'd much rather be able to kid myself that my money's going to the guys and gals in Edmonton than... er... wherever the EA execs live.
Plus Bioware make, like, one game a year. I'd much rather buy that one game, and know I'll still be able to play it in ten years time, than rent it for £120 a year and have it go bye-bye when my wallet empties.
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"I'm Commander Shepard, and you're standing in the biggest library in Citadel Space. Look me up."