Well that's just a terrible use of English then. When you're going to use a pronoun like "that" it should be in use to what you were JUST talking about, which in this case was "a business."
Example:
KingBartz is a smelly and annoying loser. He's also a pretty nice guy, but I don't really mean that.
If your first assumption is that what I don't really mean is that you're a smelly and annoying loser, you're doing it wrong.
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SmartMuffin - Because anything less would be uncivilized - http://img.imgcake.com/smartmuffin/barkleyjpgde.jpg
http://dudewheresmyfreedom.com/