I highly doubt this is an actual Shell website. It's way too tongue-in-cheek. It's most likely some sort of environmental activist parody.
EDIT: Confirmed:
http://www.huffingtonpost.com/the-yes-men/arcticready-or-shellfail_b_1580451.html
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Okay, I rolled a 14. What's that mean? Hsu
That you're a cheater. This is a 12-sided die. Chan