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https://www.vox.com/future-perfect/22876919/plant-based-food-pandemic-covid-vegan-vegetarian-meat-milk-eggs

When the pandemic hit and Americans panic-bought groceries, conventional meat sales rose by around 40 percent compared to the prior year and stayed there for months, while sales of plant-based meat surged 65 percent.

Fast food giants have made it clear that they still believe plant-based meat is a worthwhile bet. In the first two weeks of 2022, KFC launched a meatless chicken product made by Beyond Meat, Chipotle introduced an in-house pea-based chorizo, and McDonalds McPlant burger made by Beyond Meat arrived in 600 locations yesterday.

Every one of our pieces of research suggests plant-based diets will continue to grow and grow, Kevin Hochman, president of KFC US, told me. Will there be blips when theres an onset of a pandemic? Of course. We view this as a long-term trend.

Jennifer Bartashus, a senior analyst with Bloomberg Intelligence, agrees. Because its a young industry and because theres a lot of volatility, youre going to have times that go up and down. But when you look at the long-term, I think theres been a fundamental shift in how people think about their health.

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