LogFAQs > #955090339

JustMyOpinion posted...

It amazes me how such small things that won't even matter can move a stock price so much.

I'm sure you know but it's not the fact that people are looking at it like, hmm Ronaldo drinks coke so in gonna drink coke. It's more that people see Ronaldo and see a positive image that represents the pinnacle of success, and they see coke next to him and those 2 become subconsciously associated so when you see coke at the store next to Pepsi, you'll see that coke in a more positive light and more likely to buy it.

And if you see pogba moving Heineken aside, you'll subconsciously have a negative association with Heineken, based on that time you saw it being rejected by someone who represents high quality performance.

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I am Dan_Haren