The chicken sandwich war took a political turn this weekend.
After renewed calls were made over social media to boycott Chick-fil-A, Burger King took it as an opportunity to show its solidarity with the LGBTQ community.
Chick-fil-A CEO Dan Cathy was identified last week by The Daily Beast as a donor to the National Christian Charitable Foundation, which has a history of funding opposition to The Equality Act.
Burger King, which recently launched the Ch'King sandwich, tweeted Thursday it will donate 40 cents for every chicken sandwich sold in June (Pride month) up to $250,000, or 625,000 sandwiches, to The Human Rights Campaign.
"This is a community we love dearly and have proudly supported over the years, so we couldnt miss an opportunity to take action and help shine a light on the important conversation happening," a Burger King spokesperson said in an email statement to USA TODAY.
The tweet seemed to be aimed at Chick-fil-A by saying it would continue its donations "even on Sundays," when the restaurant is closed.
Chick-fil-A has faced backlash for its donations and those made by executives for years. Before 2012, the company consistently donated to anti-LGBTQ groups and CEO Dan Cathy said supporting same-sex marriage would invite God's judgment on the country.
I like companies that don't discriminate against the LGBTQ community.