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TopicBMW lost its way.
SPE
02/09/21 10:01:38 AM
#41:


The case for owning a luxury German car is no longer there anymore.

people talk about the mcdonaldization of ____, but were living now in the Apple-Ization of things.

if you spent 50k on an S class Mercedes or 7 series BMW in the 80s, 90s or even 2000s, you would get finely crafted interiors with the best leather and wood out there, your cars interior looked like Italian furniture. You also had the latest bells and whistles.

if you had a 1995 7 series bimmer you knew a 2000 Ford Taurus had nothing on your car when it came to features, let alone a Ford escort or dodge neon. heck a 1995 7 series probably had more features than a 2005 neon, and a far better interior.

now cars are like apple products; spend 80k on a 2012 5 series BMW (in 2012) and watch a 2013 Hyundai that costed 22k get a backup camera your own car doesnt have. Then watch a 2015 Ford Fusion that costs 22k park itself, something your car cant do.

why spend the big bucks on a luxury car if some econobox will have more and better stuff next year?

the interiors arent even nice anymore, theyre just seats and a giant (Tesla-like) screen in the center and a screen taking place of the gauges. A screen is a screen, and now the entire interior is a screen.


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