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TopicSony is selling the PS5 at a loss, investors are told
g0ldie
02/04/21 12:01:27 AM
#1:


https://www.polygon.com/2021/2/3/22264242/playstation-5-sales-loss-manufacturing-costs-msrp-sony

Sony shipped more than 4.5 million PlayStation 5s from the consoles Nov. 12 launch to the end of the year, but it took a loss on those sales because the PS5s strategic price point is lower than what it cost to manufacture it.

The disclosure was part of Sonys quarterly report to investors, delivered in Japan earlier today. The losses on PS5 sales were not specifically broken out and they were part of an overall Game & Network Services Segment that saw a 26.7 billion yen ($2.5 billion) increase in operating income over the same quarter in 2019.

Sonys PlayStation revenue from game sales (both PS4 and PS5, add-on content included) plus larger profit margins on the outgoing PlayStation 4 more than made up any shortfall, the company said.

By comparison, the PlayStation 4 sold more than 4.2 million units from its November 2013 launch to the end of that year. The company in November said the new PlayStation 5 is facing unprecedented demand, making its availability scarce, even though more PS5s have been available, in whole numbers, than their predecessor. Microsofts Xbox Series X has faced the same issue, with the companys chief financial officer telling investors back in November that a console shortage could last until April.

Bloomberg reported as far back as February 2020 that scarce components had driven the manufacturing cost of the PlayStation 5 to $450. Analyst Michael Pachter, in an October interview, speculated that Sony would break even on the $499 PlayStation 5, but lose money on the $399 Digital Edition that lacks an optical disc drive.

Elsewhere in Sonys financial report, the company increased its forecasted sales and operating income for the PlayStation division over the fiscal year ending in March. Sony now expects another 30 billion yen ($285 million) in sales from its Game & Network Services segment, and an additional 40 billion yen ($380 million) in operating income for the yea

Sony also reported a PlayStation Plus subscriber base of 47.4 million users, with 114 million monthly active users of the service as of the end of the year. r.ear.

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