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TopicMicrosoft CLOSES MIXER after spending 60 MILLION on THREE GAMERS from Twitch!!!
Full Throttle
06/22/20 7:56:15 PM
#1:


Do you think Microsoft was foolish in spending those big bucks on these twitch streamers only to pull the plug now just before XSX releases?


Microsoft announced today that it was pulling the plug on its video game platform Mixer just after spending almost 60 MILLION on POPULAR GAMERS to come to its platform and leaving it's rival Twitch..and now all of those popular streamers are released from their contracts which they signed just 10 MONTHS ago!!

It will cease on July 22nd and enable high profile streamers it paid to return to Twitch if they choose, including Tyler "Ninja" Blevins, Cory "King Gothalion" Michael and Michael "Shroud" Grzesiek who all left Twitch and signed exclusive contracts with Microsoft to stay on the platform

The blog post said "Ultimately, the success of partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we've decided to close the operations side of Mixer and help the community transition to a new platform. To better serve our community's needs, we're teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming"

The business of livestreaming gaming has exploded in years as Twitch, owned by Amazon who bought it for nearly ab illion reported in having 3 million active monthly creators and more than 15 million average daily streamers

Blevins left for Mixer i 2019 as he reached 1 million subs paying to watch him play Fortnite as he made a dramatic post on leaving the company stating the site was holding him back beyond from his gaming opportunities and his love for streaming was dying because of them....and now he made a post thanking the mixer community for their engagement and passion and what they accomplished as he decides where to go next.

Ultimately, it said these big time streamers brought in more streamers to Mixer, but NOT viewers which is the one thing Microsoft hoped to get when it paid multi millions for them...

This also comes just less than 5 months to go as Microsoft prepares to release it's next video game console, XBOX Series X which was supposed to be a huge promotional push for Mixer gamers

Do you think Microsoft was foolish to drop 60 million on these people only to pull the plug now??

https://i.imgur.com/2EsjBVg.jpg

https://i.imgur.com/Cr2DSPQ.jpg

https://i.imgur.com/WhKusqq.jpg
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