LogFAQs > #941069762

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Topic	Eskimo Pies to drop 'derogatory' name over racial insensitivity
Questionmarktarius 06/22/20 12:01:44 PM #39:	CommonStar posted... It's great, but it also feels like they're trying to appease and pacify the anger of the marginalized after benefiting off of them for so many decades. It's simpler than that. The brands have been fully aware of how, uh, "problematic" the brand names are, for decades now, but inertia and brand loyalty have prevented rebranding - up until this nigh uprising created an opportunity. "Yeah, we suck and our branding is awful. We're gonna fix that now" hasn't been a viable marketing campaign until just now. <cite>Questionmarktarius posted [p:941069762] in Eskimo Pie... [t:78787711]...</cite> <quote>CommonStar posted... </cite> <quote>It's great, but it also feels like they're trying to appease and pacify the anger of the marginalized after benefiting off of them for so many decades.</quote>It's simpler than that. The brands have been fully aware of how, uh, "problematic" the brand names are, for decades now, but inertia and brand loyalty have prevented rebranding - up until this nigh uprising created an opportunity. "Yeah, we suck and our branding is awful. We're gonna fix that now" hasn't been a viable marketing campaign until just now. </quote> ... Copied to Clipboard!
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