LogFAQs > #940804320

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Topic	Do you consider the brand Aunt Jemima to be racist?
FortuneCookie 06/17/20 11:12:06 AM #7:	Mildly, yes. I can understand those who feel that she should be replaced. She's been a bye word for decades. Rebranding would be difficult though. If you call her Aunt Jem, there's the problem that "Aunt" is what the South called older Black women when they couldn't give her a title of Ms. or Mrs.. If they call her Grandma Jemima, you have the dated personal name. Either option would still tie into the origin of her as a minstrel character. Maybe they could rebrand the syrup after the parent company? Quaker Oats Syrup? --- 2020 going to be a CE kind of year ~ Panthera <cite>FortuneCookie posted [p:940804320] in Do you con... [t:78778668]...</cite> <quote>Mildly, yes. I can understand those who feel that she should be replaced. She's been a bye word for decades. Rebranding would be difficult though. If you call her Aunt Jem, there's the problem that "Aunt" is what the South called older Black women when they couldn't give her a title of Ms. or Mrs.. If they call her Grandma Jemima, you have the dated personal name. Either option would still tie into the origin of her as a minstrel character. Maybe they could rebrand the syrup after the parent company? Quaker Oats Syrup? --- 2020 going to be a CE kind of year ~ Panthera</quote> ... Copied to Clipboard!
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