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TopicAquaman is shooting for $1 billion worldwide
Anteaterking
12/27/18 6:47:32 PM
#33:


YonicBoom posted...
A movie cannot "shoot for" any amount, it either does indeed make x dollars or does not. There's no "pushing" towards more, you just release the film and what happens happens.


Have you never heard of marketing?

Studios have the ability to pull various levers to try to drive more box office if they think the extra money they spend will end up benefiting them. It's not "Let's just see what fate has in store!"
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