LogFAQs > #910616315

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Topic"Forced diversity is why Marvel Comics isn't selling"
Esrac
10/16/18 9:28:02 AM
#20:


Tyranthraxus posted...
Esrac posted...
How are Marvel's sales compared to DC? And has DC done the big Diversity shtick too?

I figure if they aren't and they're doing better, then that's suggest the big push for Diversity at least isn't helping Marvel.

DC has done the diversity stuff as well but they used a very different approach. They've pushed some of their major characters into alternative titles and rebranded some older failed characters to have new life. Green Lanterns is about Jessica Cruz (Latina) and Simon Baz (Lebanese Muslim). Hal Jordan and folk were shuttle off to "Green Lantern Corps"

Cyborg has been tacked onto Justice League. There's huge pushes for characters like Bumblebee, Vixen, and some others to get back into the spotlight.

Edit: also Batman's dick


I think that is a better approach than Marvel's. Pushing the minority characters you have without really sidelining the more established white male characters that are already popular.

I like that more than making a bunch of your popular white male characters suddenly dead, evil, unworthy, depowered, and/or comatose so you can replace them with an assortment of minority and female characters. You don't need to make Steve Rogers evil to give Sam Wilson more attention. Just put out some good Falcon books. Seems like they don't think these characters could succeed on their own, so they want to piggyback them onto the success that is already attached to an established mantle.
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