LogFAQs > #909824682

Highwind07 posted...

Back in my early 20s there were a few in my class that expected to land in a high level management position out of college but they didn't know things like how to write a resume or the fact that you needed more than good grades.

In my last agency we had this kid who came in fresh out of uni with a masters in Marketing for a paid internship at our agency. Truth is that's a profession where there's very little to actually learn on a deep theoretical level like what you would study in school. It takes a certain kind of mindset and personality and experience working in an agency environment, that's it.

So this kid comes in full of grand ideas about how to make the next big Nike ad but didn't know the first thing about how to talk to a client, how to set up a meeting, how to really do anything involved in day-to-day office work. Apparently 6 years or whatever at uni taught him less than what could be learned in 4 months on the job. He was shocked to find out that for the most part he would just be doing spreadsheets and copywriting for the cafe down the road until he learned how to talk to someone coherently on the phone. He was even more shocked to find out that the work wasn't like Mad Men where you sit around in a board room talking about amazing high level marketing concepts all the time but really just spend your day disappointing clients.
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CE's Resident Scotsman.
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