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Topic	Apparently Craft Beer is so white they had to make a Black Beer festival
Funbazooka 08/10/18 10:45:16 PM #1:	http://www.nhpr.org/post/african-american-craft-beer-brewers-unite-host-festival-their-own#stream/0 A dozen such breweries will visit Pittsburgh's North Side at Nova Place on Saturday for the daylong festival. Fresh Fest's purpose is to celebrate black brewing talent and emphasize that craft beer, long implicitly seen as white territory, needs to get more diverse. "There is an overrepresentation of white folks on both the production and the consumption side," says J. Nikol Jackson-Beckham, a professor at Randolph College and an expert on diversity in craft beer. Brewing beer has always been a white space in the U.S., and craft beer, an industry now four decades old, followed suit: Its product is mostly made and drunk by affluent white people. Yet after years of double-digit growth the number of craft breweries doubled between 2013 and 2017 -- the industry remains surprisingly monochromatic. African-Americans are 13.4 percent of the U.S. population. But surveys cited by the Brewers Association say that some 85 percent of craft beer drinkers are white, leaving just 15 percent total for black, Latinos, Asians and Native American drinkers. (However, one recent survey found that blacks make up 12 percent of craft beer drinkers.) Even more pronounced is the disparity among makers of craft beer: Potter, who founded the group Black Brew Culture, estimated that out of more than 6,300 independent U.S. breweries, only about 50 are black-owned. That's less than 1 percent and there are none at all in the Pittsburgh region. "That's not a good number, especially when you consider again the consumption side of it, how many people of color actually purchase these beers," says Potter. Potter wants to change both sides of the equation. After his revelation years ago with Sam Adams, the Pittsburgh-area native found his way to East End Brewing, one of the region's longest-running craft breweries. He describes the brewery's staff as beer mentors. "I had no idea of what some of these beers were like," says Potter. "They started breaking down about stouts and porters, Belgians, different kinds of ales, IPA." He got into home-brewing and considered starting his own microbrewery. He learned it wasn't so easy. Potter is an entrepreneur he runs a print shop in Homestead, a small former mill town just east of Pittsburgh but still felt he lacked the funding and know-how that successful craft brewers possessed. And all the ones he knew of were white. "So that led me to start kind of searching around for anybody else of color that is doing this," he says. "Breweries, craft breweries in particular, are seen as a gentrifying force," says Jackson-Beckham. --- "Don't trade your authenticity for approval." -Kanye West <cite>Funbazooka posted [p:906665225] in Apparently... [t:76891839]...</cite> <quote> http://www.nhpr.org/post/african-american-craft-beer-brewers-unite-host-festival-their-own#stream/0 A dozen such breweries will visit Pittsburgh's North Side at Nova Place on Saturday for the daylong festival. Fresh Fest's purpose is to celebrate black brewing talent and emphasize that craft beer, long implicitly seen as white territory, needs to get more diverse. "There is an overrepresentation of white folks on both the production and the consumption side," says J. Nikol Jackson-Beckham, a professor at Randolph College and an expert on diversity in craft beer. Brewing beer has always been a white space in the U.S., and craft beer, an industry now four decades old, followed suit: Its product is mostly made and drunk by affluent white people. Yet after years of double-digit growth the number of craft breweries doubled between 2013 and 2017 -- the industry remains surprisingly monochromatic. African-Americans are 13.4 percent of the U.S. population. But surveys cited by the Brewers Association say that some 85 percent of craft beer drinkers are white, leaving just 15 percent total for black, Latinos, Asians and Native American drinkers. (However, one recent survey found that blacks make up 12 percent of craft beer drinkers.) Even more pronounced is the disparity among makers of craft beer: Potter, who founded the group Black Brew Culture, estimated that out of more than 6,300 independent U.S. breweries, only about 50 are black-owned. That's less than 1 percent and there are none at all in the Pittsburgh region. "That's not a good number, especially when you consider again the consumption side of it, how many people of color actually purchase these beers," says Potter. Potter wants to change both sides of the equation. After his revelation years ago with Sam Adams, the Pittsburgh-area native found his way to East End Brewing, one of the region's longest-running craft breweries. He describes the brewery's staff as beer mentors. "I had no idea of what some of these beers were like," says Potter. "They started breaking down about stouts and porters, Belgians, different kinds of ales, IPA." He got into home-brewing and considered starting his own microbrewery. He learned it wasn't so easy. Potter is an entrepreneur he runs a print shop in Homestead, a small former mill town just east of Pittsburgh but still felt he lacked the funding and know-how that successful craft brewers possessed. And all the ones he knew of were white. "So that led me to start kind of searching around for anybody else of color that is doing this," he says. "Breweries, craft breweries in particular, are seen as a gentrifying force," says Jackson-Beckham. --- "Don't trade your authenticity for approval." -Kanye West</quote> ... Copied to Clipboard!
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