LogFAQs > #902383444

It set records for a memorial day weekend. A time which nobody really goes out to watch a movie anyway. But there are two major factors here.

1. Negative feedback from critics and casuals. Rotten Tomatoes is just the tip of the iceberg.

2. Isn't making the money back that was spent to make it. $140 million sounds like a lot, until you realize it cost $250 million to make it, and that's before marketting. Compare it to Deadpool 2, which internationally made over $500 million, and only cost $110 million.

Disney spent 4 billion to get this franchise. They are in the red both for Solo and for the franchise at large. They are currently making these films at a loss.

It's considered a failure because it is. Unless each person that likes the movie is willing to go back out and rewatch it at least a million times each, those numbers aren't going to change.
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John Watson: "Well it isn't obvious to me."
Sherlock Holmes: "The world is full of obvious things that nobody notices."