LogFAQs > #898774189

Arby's marketing department just completely lost its mind in the last decade.

"I'm thinking Arby's" was ok. A bit too long, not that catchy. but piggybacking on an existing phrase was clever in terms of getting reminded of the product regularly.

Then they screwed up and changed it to "Good Mood Food" which feels like they think it rolls off your tongue when it actually doesn't and makes you want to change it to Gudd Mudd Fudd or Gewd Mewd Fewd, which are both ridiculous. And then they had a literal four-note jingle with that dumb "solo vocalist and acoustic guitar" feel that clearly cost them about $10 to commission.

But as bad as that was, somehow they managed to crap out "We have the meats" after that. Both rebranding themselves from the smart, fresh option to the unhealthiest food imaginable and using such an unappealing word as "meat" to represent their company, they managed to come up with the worst slogan of all time. It's like if a hairdresser changed their slogan to "we hit you in the head with an anvil until your hair falls out."
---

http://backloggery.com/devsbro/sig.gif http://i.imgur.com/kU5vu5N.png
Never pepper popcorn