LogFAQs > #895918801

AlecSkorpio posted...

desuno-to posted...

Look at how many female based toys were made for the entirety of the prequels. I think there was an Padme figure, and that's it.
Now look at all the female characters that have toys based on them. If red wasn't associated with the dark side, I'm sure we'd have a pink lightsaber by now.

It's backfiring horribly though because I've seen all the Star Wars dolls and female figures sitting on the shelves forever now.

For sure, they grossly overestimated the female market. They can jedi-mind trick the marketing execs all they want, but nothing compares to the buying power of comic book geeks and the disposable income they're willing to spend on geek merchandise.