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TopicA Microsoft shareholder grilled them about their lack of Xbox exclusives
Frolex
02/01/18 11:36:45 PM
#51:


Darmik posted...

The thing is that backlash clearly did lose them a whole bunch of sales. If that happened to a subscription service? That would be disastrous. The backlash would be instant for them to see. You gave them $10 last month and now you stopped. They don't know how many BF2 sales they lost.

You do not have that option for retail games. Specific games selling for $60 and an entire subscription service is a vastly different ball game. It's gotta be compared to similar models like Netflix and Spotify. It's new territory for video games. Those are also companies who try and get every possible dollar from consumers. They are no different.


But the point is actual sales figures are secondary to the revenue they make from monetization. Their philosophy is more like the car wash industry than any other media. The initial purchase is essentially irrelevant compared to their attempts to upsell buyers for extra charges. even losing an entire third of your customer base doesn't mean much when you've reached the point where most of your consumers are paying three times the entry price (whether it's a 10 dollar a month subscription or a 60 dollar purchase) to access content that's essentially in the game to begin with.
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