LogFAQs > #893168748

What up TC you not liking what EA is doing with the exclusive SW license that they paid Disney a lot of money for =/= they don't know what they are doing.

I don't know what is in the contract that they agreed upon for the ten year exclusivity on SW games but I can take some guesses. I figure that some of the stipulations were a lot of money up front and a decent cut of the profits off of every game made with the SW license. It's a popular franchise and with the yearly movies will always have hype from Disney marketing too.

EA knows this and is trying to maximize the profits per game, as shown with the launch of Battlefront 2 and cancelling of the sp game that wasn't going to have mtx in it. Battlefront 2015 sold 14 million copies because it was the only SW game when episode 7 came out. The player base dropped quickly because there wasn't a lot of content in it, but it wasn't a financial failure. Battlefront 2 was designed to keep people playing and paying for another two years but it blew up in their face because they got too greedy too quickly, and it will be interesting to see what the player base looks like six months from now.

It's not that they don't know what they are doing, it's that they want to maximize the money they make off of us. Business is business, and most of us gamers don't pay much attention to the business side of the industry.