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Topic	in response to gamers upset at EA, analyst says game should cost more
Questionmarktarius 11/22/17 12:53:10 PM #53:	Darkman124 posted... Questionmarktarius posted... He's not wrong, though. he is. the growing volume of the industry and the prolific nature of used game sales and steam sales for PC games places a hard cap on the price a company can expect for a single video game. independent development companies don't even try to charge $60 for a game. they set up a development cycle with costs built in to support a price target they think can be swung at release. the bigger companies have an ad campaign behind their games, and typically that is what enables them to manage $60. pricing higher just means people delay their buy, the launch weekend fails, investors get skittish, and the board gets slammed. When a game has to sell five million (possibly more) copies to break even nowadays, that's a problem. Because the $60 price point is sticky as hell, and any "AAA" game that doesn't cost a bucket of money to develop gets shit on as "looks like a PS2 game", lootboxes and other pay-to-win bullshit is pretty much all they got. <cite>Questionmarktarius posted [p:890870090] in in respons... [t:76019491]...</cite> <quote><cite>Darkman124 posted...</cite> <quote><cite>Questionmarktarius posted...</cite> <quote>He's not wrong, though.</quote> he is. the growing volume of the industry and the prolific nature of used game sales and steam sales for PC games places a hard cap on the price a company can expect for a single video game. independent development companies don't even try to charge $60 for a game. they set up a development cycle with costs built in to support a price target they think can be swung at release. the bigger companies have an ad campaign behind their games, and typically that is what enables them to manage $60. pricing higher just means people delay their buy, the launch weekend fails, investors get skittish, and the board gets slammed.</quote> When a game has to sell five million (possibly more) copies to break even nowadays, that's a problem. Because the $60 price point is sticky as hell, and any "AAA" game that doesn't cost a bucket of money to develop gets shit on as "looks like a PS2 game", lootboxes and other pay-to-win bullshit is pretty much all they got.</quote> ... Copied to Clipboard!
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