LogFAQs > #890398051

The simple fact is that the majority of the world cares little about the Olympics and Olympic Athletes. People don't know and don't care who the vast majority of the athletes are. The only times viewers tune in is they catch little snippets when their own athletes are competing. In co ntrast, in 95% of the world, soccer players are gods. Soccer is not a sport, it is the most important thing in the country - it is bigger than religion, politics and pretty much anything else. The majority of the world lives, breathes and sleeps soccer and the World Cup is the pinnacle of Soccer.

Keep in mind that the Olympic Revenue and ratings numbers are despite the fact that they have almost every single country on earth participating in the Olympics. The World Cup only has 32 countries in the tournament and still does better numbers.

As I said, it's not close. The World Cup is bigger.