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TopicRecently ended my 2 year contract with the Nielsen Ratings Program. AMA.
Gamer99z
10/02/17 11:32:01 PM
#46:


SableWolfAngel posted...
Gamer99z posted...
SableWolfAngel posted...
That's exactly how it works... mostly. I don't get your question.

He means why are there still Nielson families that need to be selected and given a Nielson box, why doesn't every single cable box automatically track ratings and such and give a significantly more accurate view of ratings.


I think that would be too much data to process and too many errors in the system. I represented the single home, female, 20 year old demographic. They just need samples of what those demographics are watching.

Huh I hadn't really considered what it would do to the demographics, it would make that significantly harder to monitor and probably less accurate if it required people to self enter it in the same way YouTube demographic monitoring is a joke.
I guess it would be more accurate for overall ratings but at the cost of demographics but even then that also begs the question why don't they use some method for gathering metadata about overall ratings and watch time in a format that would only require mere kilobytes of data to be transmitted but still keep the Nielson boxes simply for trying to get accurate measurements of demographics and such.
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