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TopicCan we as a society stop it with the whole 99 cents thing.
dainkinkaide
11/16/23 8:32:24 PM
#8:


JC Penney tried that once. They marked all their prices down at least 40% and stopped using odd pricing (i.e., something that would originally have been $99.99 would instead be priced at no more than $60).

It failed spectacularly. The CEO that implemented the plan eventually had his salary cut by 96% before being fired a little while later. JC Penney then ran a commercial apologizing for, I guess, not fooling their customer base, and basically begging them to come back.

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