LogFAQs > #976885442

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TopicIdk who invented Kimchi
Fenriswolf
10/27/23 8:33:57 AM
#34:


Tyranthraxus posted...
It's not that they don't. It's they they don't use proper Western marketing firms so their ad campaigns are always failures. Nintendo is lucky enough to get their marketing filtered through NoA who understands marketing here better. Sony has also got a strong Western firm, formerly SCEA. Square Enix otoh has nothing. Their commercials look like an "as seen on TV" ad but without the witty personality

Also the Japanese economy, despite appearances, is actually quite conservative in many ways. For instance, there are still a lot of fax machines and less proliferation of credit cards, and even many of their phone apps are just web links to the companies' websites. This allowed SK to easily overtake it.

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