LogFAQs > #976859941

Waxitron_Gazer posted...

I can kinda see it. the 0 in 110 and the O in calories are quite literally the same, but contextually, everything else is in caps and the 11 that looks kinda like a large lowercase N doesn't really fit.

The 11s are tilted and are leaning in a way that none of the other characters in the text are. With the way they're angled it gives off a quick impression of an N until your eyes actually settle and read that it says 110 instead of No. I don't think the way the 11 is shown is an accident.

Like if I were to quickly be looking at bread while walking down the aisle I'd glance at the packaging and would read No Calories at first look, then once I tried to pay attention to I'd see that it would say 110 Calories. Still an impressive amount of calories, but there was definitely a trick to get me to look in the first place.