LogFAQs > #976566661

The reality is when you account for China, there hasnt actually been a substantial decrease in the MCUs numbers. Wakanda Forever was kind of the exception because it was following on from a huge cultural moment that wasnt going to be easily replicated and it was still hugely successful. None of the Marvels in trouble! takes ever account for the fact that a lot of these films either didnt release in China or faced a much smaller market there than it used to be. Even then, Multiverse of Madness and Love and Thunder were big successes and we are less than two years from No Way Home making nearly $2 billion without China. The audience never went away.

Really the only disappointment is Quantumania and even that grossed in between the first two Ant-Man films when accounting for China. The mistake Marvel made was giving their smaller film series such a huge budget for that entry and in turn stripping a lot of its charm away. If it had been budgeted like either of the first two it would have been seen as a success. I mean, Secret Invasion really sucked but according to Nielsen a lot of people were watching it.

With that said, The Marvels is in an interesting spot. Not sure if the hype is there even though it looks like a lot of fun. However Captain Marvel still made over $950 million without Russia and China. Overall the thing hurting it the most might actually be the fact that its not called Captain Marvel 2.