LogFAQs > #976328915

GuerrillaSoldier posted...

but overall it really seems like it's less about her music and more about her as a brand in itself. the music is just a key event to say "here i am again!"

It's very much both. The brand and the music are the same.

Like this recent global tour is called the Eras tour. That's named after how the fans would talk about her output because of how each album is presented and marketed alongside with it capturing a specific period of her own life and the fans that followed her career at the time.

She announces her album with a single and cover that sums up the image she's gonna have for the next 2-3 years while she promotes her album and goes on tour that also captures that image. Fearless era is when she wore the glittery gold dress and cowboy boots and was a teenager becoming an adult. 1989 era was when things went pastel and she moved into more trendy outfits and the tours started having glowing wristbands. Stuff like that.

Now here's a tour that celebrates all of these different moments in time while she simultaneously is re-recording these albums to re-release. It's all top-tier marketing and it pays off. It's kinda like how MCU makes a big deal about phases and here's a musician doing it about her own career.

Thing is we are now in an age where it matters more to get a large number of people listening to your music on Spotify constantly than it is to have a catchy hit on radio. Don't know if people have really figured that out yet. The Taylor Swift fanbase knows how massive they are. They know if they buy tickets to watch her concert in a cinema then there's going to be a whole bunch of other die-hards that are gonna be singing and dancing with them. That's the kinda shit she capitalizes on in the internet era that I don't think people here really realize as they focus on what popularity looked like three decades ago.