LogFAQs > #974507799

No_U_L7 posted...

Phrase is a title culturally appropriated from Native American culture. Your justification is thats how its been used for a long time. Just because its been wrongly used for a long time doesnt mean it isnt wrong

https://www.insightintodiversity.com/words-matter-dei-expert-lee-bitsoi-explains-why-chief-should-be-eliminated-from-diversity-titles/

Except.... it isn't. The term CEO wasn't created in North America. It was created in Australia in 1914. Now, it may have been done to shun the Native culture in that country, I don't know. But it has nothing to do with Native Americans. America didn't start using it until 1972.

https://en.wikipedia.org/wiki/Chief_executive_officer#:~:text=In%20draft%20additions%20to%20the,first%20attestation%20being%20in%201914.

Now, if we go back further to the 1700s then we can look at the origins of Chief Executive Officer itself which is for the head of each of the 13 colonies of the United States. Again, I'm not American so I don't know if that was used against the Native population, but I have my doubts.

CEO in general is used worldwide these days. Essentially you'd be asking millions of companies to change the job title to something else, and that by the way is very expensive. Your not just changing a name, your changing everything associated with that name. So any instance where that name exists now has to be changed to something else. Newsletters, business cards, advertisement, service e-mails to clientele. Depending on the company it could be anywhere from a couple hundred bucks to a few million with brands like Wal-Mart and Mcdonalds.