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TopicWhy Did BLACK ADAM FLOP As a Movie?(The Rock)
Requiem
06/15/23 8:09:10 PM
#35:


JasonSehorn posted...
Though Black Adam made a respectable $393 million worldwide, its budget reached $260 million, not including marketing costs. Several potential reasons were offered for its flop, with many insiders accusing Johnson of using Black Adam to wield his power and organize a DC takeover.


1) Opportunity cost issue. I guess this becomes a bit hypothetical, since it's about "how much more could the company have made if they company made a different movie instead". So let's ignore this.

2) Marketing cost. That could have very well pushed the total cost above the $400 million the movie brought in.

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