LogFAQs > #973003794

Well, this is one of those hard things for Bud, and I don't envy the execs there right now.

They are in a spot where their main fanbase clashes with the need for the long-term. Bud is your "dad's beer", or heck, maybe even your grandpa's. It's not cool. Bud really wants to reinvent itself for the younger audience, but there is such a clash of ideals between the general youth it's are targeting and the current audience that makes up its fanbase.

You can't go all-in either because you still need to do well in the short-term, or else heads will roll, and the company might not be able to recover as other beer companies will be vultures and strike while the iron is hot.

Some would call New Coke the worst marketing disaster of all time, but at least, by offering a new product to replace the old, it reminded the everyday American why they loved Coke, and launched Coke right back past Pepsi by just introducing the classic version a few months after removing it. Bud didn't replace its beer, and the fact is, bud is a bad drink anyways. All this potentially did was show them old hags that the world of beer has more to offer, and in theory, better too.