LogFAQs > #968661324

NVIDIA's argument is that since it's 70% faster than an RTX 3090 Ti, it's worth 50% more money. Which makes sense in the most basic logic, but really this is how technology has always been. Yes, this is a larger leap than normal, but there hasn't been a philosophy of "this is X times faster therefore it's Y times more money" like this. A CPU from ten years ago was in the same ballpark MSRP as a CPU of today, even though the CPU of today is 20x faster.

The reason the RTX 4000 series is so expensive is because NVIDIA has a crapload of RTX 3000 cards sitting in warehouses and they need to sell them around their normal MSRP, and the only way to do that is to sell the next generation at much higher prices, making the 3000 series seem more affordable.