LogFAQs > #969329295

The way Patrick Stewart got the role is pretty nice, at that time he was pretty much "only a British Shakespeare guy".
Gene and Robert Justman (producer) had pretty much nailed the cast, with the exception of Picard. With the words of Justman:

My wife and I were taking a course at UCLA on humour. In the arts. Tonights lecture was to be a reading by two people one was Patrick Stewart.
He came out with the lady and they were proceeded to do some Shakespeare. And he read his first line and I went crazy. I turned to my wife I said I think Ive found our new captain.
We met at Gene Roddenberrys house, Patrick pulled up in his rental car and we spent about 45 minutes together, talking. We watched Patrick drive away in his rental car to go to the airport and Gene closed the door, turned around, faced me and said, and I quote, I wont have him.
He wouldnt have him and he wouldnt tell me why. But I know why. I knew why. I knew that he had conceived of a Frenchman. And, you know, who was masculine, virile, and had a lot of hair. And Patrick didnt fit that at all. Patrick was not so handsome, he was distinctive, and he was quite bald. Quite bald.
I was hot to trot. I was very, very enthused about Patrick playing the role. And I kept after Gene and Gene kept fighting me off until one day we had a new producer come on the scene, and that was Rick [Berman]. Rick saw Patricks film and fell in love with him. As did our casting director. So the three of us were allied in the fight to get Patrick as the captain. And Gene was allied in his own fight not to have him at all. So finally I realised that the more I pushed, the more he dug his heels in.
I made an announcement, one day, in a meeting when the subject was brought up and I said I dont want to hear the name Patrick Stewart ever again. Its over with Patrick Stewart, forget him. I did that on purpose to make Gene think that Id given up.
And every time anyone mentioned Patrick Stewarts name to me, I would explode and say I dont want to hear that. Dont tell me Patrick Stewart any more. Finally our last possible candidate came to audition for us. And the guy, whoever he was, read for us and talked with us and he left the room, the door closed and we were all silent. There was not a sound to be heard. And finally Gene Roddenberry heaved a big sigh. He said All right, Ill go with Patrick.