LogFAQs > #967488809

I mean, our anecdotal experiences are all going to be different, but if you remove comics readers, then I don't think the 1000x figure is hyperbolic. We're talking about people who may have watched cartoons, played games, but didn't actually get into the actual reading themselves - even if Ant-Man is not as universally known as Spider-Man, he still would have plenty of people recognize the name. Shang Chi, very very little in comparison.

But if you loop in everybody then yeah, I think there are enough people familiar with Marvel as a whole that would knock that number down.

Either way, I don't have the data to back it up. But hey, it's also possible that 1000x is too low of a figure as well.