LogFAQs > #967488436

Lopen posted...

Stretching the limits of the branding just a hair farther isn't some sort of madness.

But that's the point. It goes from the AVENGERS brand to the MARVEL brand. With Ant-Man, it's all adjacent to that key team component. With Shang-Chi, you've veered so far away from the foundational pillar that it's solely about Marvel name recognition and solid trailer work. And this is where the disconnect comes from. Marvel gambled big with Eternals and Shang-Chi, and both during the pandemic era. Quite honestly, that's far, far, far more impressive than reliance on founding Avengers. You'd actually have a better time making this argument with Captain Marvel than with Ant-Man, but again, even Captain Marvel had far more brand recognition thanks to being an almost lifelong Avenger herself.